How We Re-imagined Your Favourite Joe Browns Dresses

We're often asked about the inspiration behind our remarkable designs and the answer is always easy- it's you!

Every one of our collections is designed with you in mind. That's why we've taken some of your favourite spring dresses and given them some fresh colours and prints for the summer. Whether it's a bold floral print that catches your eye or a tropical pattern you can flaunt on your travels, you're sure to find the print you love, in a shape that fits just right. 

So, let's take a closer look at how our designers have reimagined your favourite Joe Browns dresses.

A blend of rustic and boho, it's no wonder our Flora Beaded Maxi Dress was a spring favourite! The garment is crafted from woven fabric, giving the skirt a captivating swish effect. The flowing skirt is coupled with a deep shirred waist to create a silhouette that's guaranteed to flatter your figure. 

It's the subtle details that really make this floral maxi dress stand out. Sparkling beads and a lace trim add a touch of timeless elegance- we're certain this is a shape that'll never go out of style! 

The original dress features delicate florals, which stand out against a crisp white base. It's an enchanting print that would look right at home on the sun-soaked streets of Athens. 

For summer, we've taken everything you loved about the original and given it a fresh, coastal spin. The reimagined version has the same whimsical shape, but this time it's been enhanced with a pretty tassel tie! The Alyssa Printed Maxi Dress has a warmer base, mimicking the yellow tones of golden sand, whilst the blooming pink roses are a more wild and carefree- just like summer should be! 

Styling Tips: Lean into the romantic and rustic charm of the Flora Beaded Maxi by pairing it with white platform trainers or espadrille sandals. Add a woven bag, then, throw on a cropped denim jacket and you'll have the perfect outfit for a big city break. With its warm tones and carefree energy, the Alyssa Printed Maxi looks best on the beach. Opt for flat sandals in earthy tones like brown or beige, add a wide-brimmed hat, and finish off the look with a slouchy tote bag that'll carry all your essentials from sunglasses to suncream.

Crafted from woven fabric and complete with feminine details, such as a V-neckline and a lace trim, our printed maxi dress is an effortless blend of comfort and elegance.

We were so enamoured by this shape, we had to make it twice: a glamorous evening style and a delightful day dress.

If you're spending the season in tropical paradise, you have to bring along the Penelope Printed Maxi Dress. 

Whether you're dining Al Fresco or sipping cocktails under the stars, the striking floral print is guaranteed to have you turning heads, whilst the dark base makes it the perfect beach to bar look.

We reimagined the style to create a lighter look. The vintage-inspired print brings oodles of charm with a white base and pastel colour palette. Soft and delicate, the Summer Meadows Maxi Dress is complete with white lace trims and cute button detailing. As comfortable as it is stylish, you can take it anywhere from countryside picnics to garden parties.

Styling Tips:  Our printed maxi dresses can be styled up or down, depending on where your day takes you. For a laid-back daytime outfit, pair the Summer Meadows dress with classic trainers or dainty flats, and add a wool fedora for some extra flair. When the breeze picks up, pop on a denim jacket and you've got the perfect look for a picnic or a casual brunch.

When the sun sets, reach for the darker version. Dress it up with heeled sandals and layered gold jewellery. Give it some extra glamour with a sleek clutch and a pair of matching heels. Don't be afraid to go bright and bold as you'll want your accessories to match the vibrancy of the dress. 

We fell in love with Delicate Floral Jersey Dress- and so did you!

Not only is it unbelievable comfy, with its soft fabric and swishing skirt, but the wrap-over design creates a beautifully feminine shape that flatters every figure. 

The original jersey dress has a bright blue floral print set against a white base- the perfect tones for fun in the sun! 

We were eager to bring this stunning style back for the summer. So, we asked ourselves, "what would this fan-favourite shape look like with a tropical twist?" 

Enter our Flamingo Fancy Jersey Dress: the same figure-hugging shape you adore, reimagined with a rich colour palette and a playful animal print. 

Though this version doesn't have a wrap over bust, it does feature the same flattering V-neck and a front knot to ensure you still get that sensational silhouette.

With roaming leopards and pretty flamingos, this reimagined dress brings an uplifting dose of colour and character to your summer wardrobe. 

Styling Tips: Looking for a dress you can wear whilst strolling along the beach or touring ancient cities? Style the Delicate Floral Jersey Dress with some comfy loafers and a white denim jacket, and you'll have a holiday outfit that's cute, comfortable, and versatile. The Flamingo Fancy Jersey Dress makes a dreamy day-to-night look. Wear with boots or trainers during the day, then swap out your casual shoes for strappy sandals or wedged espadrilles. When it comes to accessorising, choose gold jewellery to match the verdant shades of the print and don't forget to bring a handbag- metallic gold would look simply dazzling with this dress!

When it comes to summer styling, nothing beats a throw-on-and-go dress that makes you feel put together with minimum effort.

So, our Floral Fancy Midi Dress was created with comfort at its core. The dress has a shirred back that hugs your shape just right, whilst the frill neckline and elasticated cuffs bring a beautifully feminine feel.

Adorned with multi-coloured florals, which have a water colour effect, the midi dress is made for those who love statement-making styles. 

Whether you're browsing local markets or indulging in exotic cuisines, this dress is an instant outfit- just add sandals or pumps and let the florals do the talking. 

We've given this midi style a fresh energy with vibrant lilac material and a pretty red floral print.  With its cascading ruffle details and elegant V-neck, the Aster Floral Midi Dress was made for summer parties, date nights, and spontaneous getaways.

Styling Tips: Whether you're browsing local markets or indulging in exotic cuisines, the floral fancy dress is an instant outfit- just add sandals or pumps and let the florals do the talking. 

There's no doubt you'd win best dressed guest at any event wearing the Aster Floral Midi. Just step into some slim heels, paired with a matching handbag. Add a touch of sophistication with a light blazer or keep on the casual side with a denim jacket.

We love to have fun with our prints at Joe Browns and two of our best-loved summer dresses embody that perfectly!

The scoop-neck styles are both crafted in lightweight crinkle fabric and feature elasticated waists and cap sleeves. However, their prints couldn't be more unique! 

Our Summer Solstice Crinkle Maxi Dress takes the shape in a bold direction. Its eye-catching floral pattern is set against a deep navy base, creating an aesthetic that's both edgy and feminine. The full, floaty skirt makes it a gorgeous option for summer soirees- or any time you feel like turning heads!

In complete contrast, our Sicilian Summer Crinkle Cotton Dress brings sweet Mediterannean charm wherever you take it. With the brilliant lemon print and an artistic contrast border, this dress will instantly transport you to the sun-drenched streets of Italy. Whether you're eating Gelato by the canal or sipping wine in the bustling Piazza, this dress is all about fresh and fun summer styling. 

Styling Tips: If you're going for a bold evening look, we'd recommend styling the Summer Solstice Maxi with some statement hoop earrings and studded sandals. For sunny day adventures, swap the shoes for some chunky western boots. Create a charming Dolce Vita inspired ensemble by wearing the Sicilian Summer Dress with gold espadrilles and a woven basket bag.